Marketing site replatform
B2B services company with a decade-old CMS nobody wanted to touch.
The problem
The marketing team could not publish without a developer, page speed was poor on mobile, and a legacy plugin surface made the site a standing security concern.
The approach
- 01Audited every URL and mapped old paths to a new information architecture
- 02Modelled content as typed collections so pages are assembled from reusable sections
- 03Built the front-end as a component library with a documented design system
- 04Moved hosting to Cloudflare Workers with caching and image optimisation at the edge
- 05Rebuilt conversion paths around a shorter, better-validated enquiry form
- Scope
- Design system, 12 page templates, CMS configuration, migration, analytics, launch support.
- Team
- 1 designer, 2 engineers, 1 SEO lead
- Timeline
- 8–10 weeks