January 22, 2025 6 min read

Social media management prices for realtors and agents

What realtors should pay for social media management in 2025, and what a good plan includes.

The quick answer

Social media management for real estate ranges from a few hundred dollars to several thousand per month, depending on who you hire. AllFixAI plans run $249 to $499 per month and include posts, reels, captions and reports.

For most agents, the $349 Growth plan is the sweet spot: four posts plus two reels weekly across up to three platforms.

What a realtor actually needs

You do not need a viral dance. You need a steady presence that reminds people you sell houses:

  • Listing posts with pro photos
  • Short reels from listing walkthroughs
  • Market updates in plain English
  • Client win posts (with permission)
  • Consistent weekly posting

Why some agencies charge thousands

Agencies price for brands, not agents. They bundle strategy meetings, photo shoots and ad management. If you already take great listing photos, you are paying for services you do not use.

We build around your photos. You send listing shots from your phone. We turn them into posts and reels that look professional.

The hidden cost of doing it yourself

Three hours a week on social media is 150 hours a year. If your time is worth $50 an hour, that is $7,500 of your year spent on Canva and captions. A $349 plan costs $4,188 a year — and you get the hours back.

The math is simple. Post consistently without burning your evenings.

What to ask before hiring anyone

Ask these four questions: Who writes the content? Do I approve posts first? What happens if I cancel? Where do the reports come from? Good answers: a human, yes, nothing scary, and a dashboard you can read.

Frequently asked

Do I need to be on every platform?

No. Pick one or two where your clients live. For most agents that is Instagram plus Facebook, or Instagram plus TikTok. We help you choose.

Can you use my listing photos?

Yes — that is the plan. You send photos from your phone or photographer. We design, caption and schedule them.

How long until I see results?

Expect more engagement in 4–6 weeks and lead inquiries by month three. Social compounds. We report numbers monthly so you can see it working.

Let us handle it for you

Everything in this guide, done by a real person, at a fixed price. Reply within 4 business hours. No surprise billing.

Get a free quote

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